Acct Stuff Essay

CASE 5 – Evidence 1. For each of the following specific audit procedures, indicate the type of audit procedure it represents: (1) inspection of records or documents, (2) inspection of tangible assets, (3) observation, (4) inquiry, (5) confirmation, (6) recalculation, (7) reperformance, (8) analytical procedures, and (9) scanning. a. Sending a written request to the client’s customers requesting that they report the amount owed to the client. a. Confirmation i. Existence; trying to determine if A/R is overstated. b. Examining large sales invoices for a period of two days before and after year-end to determine if sales are recorded in the proper period. b. Inspection of document/records ii. Cutoff; make sure sales are recorded in proper period. c. Agreeing the total of the accounts receivable subsidiary ledger to the accounts receivable general ledger account. c. Reperformance-does total agree? iii. completeness d. Discussing the adequacy of the allowance for doubtful accounts with the credit manager. d. Inquiry iv. Valuation and allocation e. Comparing the current-year gross profit percentage with the gross profit percentage for the last four years. e. Analytical procedures v. Valuation and allocation f. Examining a new plastic extrusion machine to ensure that this major acquisition was received. f. Inspection of tangible assets vi. existence g. Watching the client’s warehouse personnel count the raw materials inventory. g. Observation vii. Existence/completeness h. Performing test counts of the warehouse personnel’s count of the raw material. h. Reperformance viii. Valuation and allocation i. Obtaining a letter from the client’s attorney indicating that there were no lawsuits in progress against the client. i. Confirmation ix. Existence/valuation and allocation j. Tracing the prices used by the client’s billing program for pricing sales invoices to the client’s approved price list. j. Inspection of documents x. accuracy k. Reviewing the general ledger for unusual adjusting entries. k. Scanning xi. Valuation and allocation. 2. For each of the audit procedures listed in 1 above, identify the primary assertion being tested.

Notes on Sociology

Choosing a research method Webb, R. , Westergaard, H. , Trobe, K. , Steel, L. , (2008) AS Level Sociology, Brentwood: Napier Press p. 162 Sociologists use a range of different research methods and sources of data to collect information and test their theories. In this Topic, we shall identify the main methods and sources used in Sociology. We shall also look at the different types of data that these methods produce. We shall also examine the factors that influence sociologists’ choice of what topic they research, and at some of the main practical, theoretical and ethical (moral) factors that affect their choice of which methods to employ.Types of data P. 163 Sociologists use a wide variety of different methods and sources to obtain data (information or evidence) about society. To make sense of this variety, we can classify them into: †¢ Primary and secondary sources of data. †¢ Quantitative and qualitative data. Primary and secondary sources of data Primary data is i nformation collected by sociologists themselves for their own purposes. These purposes may be to obtain a first – hand ‘picture’ of a group or society, or to test a hypothesis (an untested theory).Methods for gathering primary data include: †¢ Social surveys: these involve asking people questions in a written questionnaire or an interview. †¢ Participant observation: the sociologist joins in with the activities of the group he or she is studying. †¢ Experiments: sociologists rarely use laboratory experiments, but they sometimes use field experiments and the comparative method. A big advantage of using primary data is that sociologists may be able to gather precisely the information they need to test their hypotheses.However, doing so can often be costly and time consuming. Secondary data is information that has been collected by someone else for their own purposes, but which the sociologist can then use. Sources of secondary data include: †¢ O fficial statistics produced by government on a wide range of issues, such as crime, divorce, health and unemployment, as well as other statistics produced by charities, businesses, churches and other organisations. †¢ Documents such as letters, diaries, photographs, official (government) reports, novels, newspapers and television broadcasts.Using secondary data can be a quick and cheap way of doing research, since someone else has already produced the information. However, those who produce it may not be interested in the same questions as sociologists, and so secondary sources may not provide exactly the information that sociologists need. Quantitative and qualitative data Quantitative data refers to information in a numerical form. Examples of quantitative data include official statistics on how many girls passed five or more GCSEs or on the percentage of marriages ending in divorce.Similarly, information collected by opinion polls and market research surveys often comes in t he form of quantitative data – for example, on the proportion of the electorate intending to vote for a particular party or how many people take holidays abroad. Qualitative data, by contrast gives a ‘feel’ for what something is like – for example, what it feels like to get good GCSE results, or for one’s marriage to end in divorce. Evidence gathered by using participant observation aims to give us a sense of what it feels like to be in that person’s ‘shoes.These methods can provide rich descriptions of these people’s feelings and experiences. Factors influencing choice of method P. 164 Given the wide range of methods available, how do we select the right one for our research? Different methods and sources of data have different strengths and limitations and we need to be able to evaluate these when selecting which to use. We can look at these strengths and limitations in terms of a number of practical, ethical (moral) and theore tical issues. Practical issues Different methods present different practical problems. These include: Time and moneyDifferent methods require different amounts of time and money and this may influence the sociologists’ choice. For example, large – scale surveys may employ dozens of interviewers and data – inputting staff and cost a great deal of money. By contrast, a small – scale project involving a lone researcher using participant observation may be cheaper to carry out, but it can take several years to complete. The researcher’s access to resources can be a major factor in determining which methods they employ. A well – known professor will probably have access to more research funds than a young student, for example.Requirements of funding bodies Research institutes, businesses and other organisations that provide the funding for research may require the results to be in a particular form. For example, a government department funding re search into educational achievement may have targets for pass rates and so require quantitative data to see whether these targets are being achieved. This means the sociologist will have to use a method capable of producing such data, such as questionnaires or structured interviews. Personal skills and characteristicsEach sociologist possesses different personal skills, and this may affect their ability to use different methods. For example, participant observation usually requires the ability to mix easily with others as well as good powers of observation and recall, while in – depth interviews call for an ability to establish a rapport (relationship of empathy and trust) with the interviewee. Not all sociologists have these qualities and so some may have difficulty using these methods. Subject matter It may be much harder to study a particular group or subject by one method than by another.For example, it might prove difficult for a male sociologist to study an all – female group by means of participant observation, while written questionnaires may be useless for studying those who cannot read. Research opportunity Sometimes the opportunity to carry out research occurs unexpectedly and this means that it may not be possible to use unstructured methods such as questionnaires, which take longer to prepare. For example, a Glasgow gang leader offered ‘James Patrick’ (1973) the chance ‘out of the blue’ to spend time with his gang.With little time to prepare, ‘Patrick’ had no option but to use participant observation. In other circumstances, the researcher may have been able to set up the research opportunity carefully beforehand and have plenty of time to select their methods. P. 165†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Ethical issues Ethics refers to moral issues of right and wrong. Methods that sociologists use to study people may raise a range of ethical questions. The British Sociological Association s ets out guidelines for the conduct of research, including the following principles: Informed consentResearch participants (the people being studied) should be offered the right to refuse. The researcher should also tell them about all relevant aspects of the research so that they can make a fully informed decision. Consent should be obtained before research begins, and if the study is lengthy, again at intervals throughout the process. Confidentiality and privacy Researchers should keep the identity of research participants secret in order to help to prevent possible negative effects on them. Researchers should also respect the privacy of research participants.Personal information concerning research participants should be kept confidential. Effects on research participants Researchers need to be aware of the possible effects of their work on those they study. These could include police intervention, harm to employment prospects, social exclusion and psychological damage. Wherever p ossible, researchers should try to anticipate and prevent such harmful effects. Vulnerable groups Special care should be taken where research participants are particularly vulnerable because of their age, disability, or physical or mental health.For example, when studying children in schools, researchers should have regard for issues of child protection. They should obtain the consent of both the child and the parent, and they should provide information in language that the child can understand. Covert research Covert research is when the researcher’s identity and research purpose are hidden from the people being studied. This can create serious ethical problems, such as deceiving or lying to people in order to win their trust or obtain information. Clearly, it is impossible to gain informed consent while at the same time keeping the research or its purpose secret.However, some sociologists argue that the use of covert methods may be justified in certain circumstances. These may include gaining access to areas of social life closed to investigation by secretive, deviant or powerful groups. Theoretical issues This refers to questions about what we think society is like and whether we can obtain an accurate, truthful picture of it. Our views on these issues will affect the kinds of methods we favour using. Validity A valid method is one that produces a true or genuine picture of what something is really like.It allows the researcher to get closer to the truth. Many sociologists argue that qualitative methods such as participant observation give us a more valid or truthful account of what it is like to be a member of a group than quantitative methods such as questionnaires can. This is because participant observation can give us a deeper insight through first hand experience. Reliability Another word for reliability is replicability. A replica is an exact copy of something, so a reliable method is one which, when repeated by another researcher, gives the s ame results.For example, in Physics or Chemistry, different researchers can repeat the same experiment and obtain the same results every time. In Sociology, quantitative methods such as written questionnaires tend to produce more reliable results than qualitative methods such as unstructured interviews. p. 166 Representativeness Representativeness refers to whether or not the people we study are a typical cross – section of the group we are interested in. Imagine, for example, that we want to know about the effects of divorce on children.It would take a great deal of time and money to study every child of divorced parents, and we might only be able to afford to study a sample of, say, 100 such children. However, if we ensure that our sample is representative or typical of the wider population, we can then use our findings to make generalisations about all children of divorced parents, without actually having to study all of them. Large – scale quantitative surveys that use sophisticated sampling techniques to select their sample are more likely to produce representative data.Methodological perspective Sociologists’ choice of method is also influenced by their methodological perspective – their view of what society is like and how we should study it. There are two contrasting perspectives on the choice of methods: positivism and interpretivism. Positivists – prefer quantitative data, seek to discover patterns of behaviour, see Sociology as a science. Interpretivists – prefer qualitative data, seek to understand social actors’ meanings, reject the view that Sociology is a science.Why do positivists and Interpretivists prefer different types of data? Positivists and Interpretivists collect and use different types of data: positivists prefer quantitative data, while Interpretivists prefer qualitative. This is because they make different assumptions about the nature of society and how we should study it. Positivists: †¢ Assume that society has an objective factual reality – it exists ‘out there’, just like the physical world. †¢ Society exerts an influence over its members, systematically shaping their behaviour patterns. Positivist research uses quantitative data to uncover and measure these patterns of behaviour. †¢ By analysing quantitative data, positivists seek to discover the objective scientific laws of cause and effect that determine behaviour. †¢ Positivists thus prefer questionnaires, structured interviews, experiments and official statistics. These produce data that is both reliable and representative. Interpretivists: †¢ Reject the idea of an objective social reality – we construct reality through the meanings we give to situations, not the product of external forces. Our actions are based on the meanings we give to situations, not the product of external forces. †¢ Interpretivist research uses qualitative data to uncover and describe the social actor’s ‘universe of meaning’. †¢ By interpreting qualitative data, Interpretivists seek to gain a subjective understanding of actors’ meanings and ‘life worlds’. †¢ Interpretivists thus prefer participant observation, unstructured interviews, and personal documents. These produce data that is valid. Functionalists and Marxists often take a positivist approach.They see society as a large – scale (macro – level) structure that shapes our behaviour. By contrast, interactionists favour an interpretivist approach. They take a micro – level view of society, focusing on small – scale, face – to face interactions. The sociologist’s theoretical perspective is usually the most important factor when choosing which method to use. Whenever possible, they will want to obtain the type of data – quantitative or qualitative – that their perspective views as most appropriate. However, practical and ethical factors usually limit the choice of method. Just because a sociologist prefers a particular kind of data, doesn’t mean that they can simply go ahead and gather it. Time, resources, access, consent, privacy and so on are all constraints on their choice. Finally, even sheer chance may determine the method used. For example, David Tuckett (2001) describes how one postgraduate Sociology student found himself taken ill with tuberculosis and confined to a hospital ward, so he used this as an opportunity to conduct a participant observation study.Choice of topic p. 167. Before choosing which method to use, sociologists need to decide what topic they wish to study. Several factors influence their choice: Theoretical perspective The sociologist’s theoretical perspective is a major influence upon their choice of research topic. For example, a New Right researcher may study the effects of welfare benefits on the growth of lone – parent famili es, since the idea of welfare dependency is central to their standpoint.By contrast, a feminist researcher is more likely to choose to study domestic violence, as opposition to gender oppression lies at the heart of Feminist theory. Society’s values Sociologists themselves are part of the society they study and thus are influenced by its values. As these values change, so does the focus of research. The rise of Feminism in the 1960s and 1970s led to a focus on gender inequality and the environmentalist concerns of the 21st century have generated interest in ‘green crimes’ such as serious pollution or the unlawful transport of nuclear material.Funding bodies Most research requires funding from an external body. These bodies include government agencies, charitable organisations and businesses. As the funding body is paying for the research, it will determine the topic to be investigated. For example, one of the major social concerns of New Labour governments after 1997 was the ‘social exclusion’ of some disadvantaged groups. As a result, government departments were keen to fund research projects to investigate the causes and effects of social exclusion. Practical factorsPractical factors, such as the inaccessibility of certain situations to the researcher, may also restrict what topic they are able to study. For example, although sociologists may wish to study the ways in which global corporations make their decisions, this may not be possible because these are made in secrecy. Summary Sociologists test their theories using quantitative or qualitative data. Sociologists obtain primary data themselves, using methods including questionnaires, interviews and observation. Secondary data are produced by others but used by sociologists.In choosing a method, sociologists take several issues into account: †¢ Practical issues include time and funding. †¢ Ethical issues include whether the researcher deceives the subjects. †¢ Theoretical issues include validity (does the method give a truthful picture? ), reliability (can it be replicated? ) and representativeness (does it study a typical cross – section? ). Perspective also affects choice of method. Positivists prefer quantitative data; interpretivists favour qualitative data. Choice of topic is also affected by society’s values and funding bodies.

Contemporary Leadership Issues Research Paper Example | Topics and Well Written Essays - 2000 words

Contemporary Leadership Issues - Research Paper Example Successful leaders therefore influence individual employee, teams and organizational performance as well as the over role companies performance compared to its competitors (Ellis 4). The personal characteristics of a leader affect the leadership style of the leader. As a result of globalization and international diversity, international organizations employ individuals from different regions with varying cultural practices. The company’s leadership is tasked with managing and supervising it employees so as to achieve the organizational goals and objectives (Tayeb 14). Business performance is also affected by both internal and external business environmental factors. The environmental factors vary from one region to another therefore they influence the management activities for multinational companies. Effective leader should therefore understand the environmental factors that affect his company and positively influence his people to achieve the collective goals in a dynamic bu siness environment. One such leader is the chief executive officer of the coca cola which is a carbonated soft drink market leader manufacturer. This paper will critically analyze the coca cola company’s strength, opportunities and its leadership. ... ilities and circulation outlets as well as privately owned bottlers, wholesalers, supply retail chains and distributors (United States Securities and exchange commission 1). The company has the largest soft drinks distribution structure and its success is associated the wide variety of products that meets wide range of customer needs as well as their efficient employees and distributers. The company produces and sells concentrates to selected bottling companies who may modify the products as well as finished products that include still beverages and sparkling soft drinks (United States Securities and Exchange Commission 3). Sparkling beverages include strong brands such as Fanta, sprite, coke, energy drinks among others. Still drinks include water, juices, tea, and coffee among others. Coca cola company aspire to energize and refresh it customers across the whole world and add value to its shareholders through use of its assets (United States Securities and Exchange Commission 1). It s strategic management involves customers and staff at all levels and all company segments depends on each other in the decision making. The company also has committed to produce quality products that contribute to environmental sustainability as well as participation in corporate social responsibility. CEO Bio Muhtar Kent is the chief executive officer of the coca cola company and he has no blood association with other senior manager He is a graduate of Hull University with BSc degree in economics and a master degree holder in administration from London City University (Leaders Magazine). He has been the chief executive officer is the company since July 2008, the company’s president from 2006 and the board of directors’ chairman from April 2009. He joined the coca cola company in 1978

On the City of Tulsa Essay Example | Topics and Well Written Essays - 500 words

On the City of Tulsa - Essay Example Despite the economic potential further development brings in, we must recognize the ill-effects that come with it. A study on population dynamics has questioned the sustainability of our natural resources amidst the current population boom and the influx of illegal immigrants in the country not to mention the legal immigrants. The law of supply and demand may create an imbalance if the natural resource is scarce. No matter how we try to accommodate improvement but nature refuses to provide the demands due to over-population and over-usage will thereby result in a tangible scarcity of resources. Man’s basic needs for food and water can no longer be met and that is an ill-effect of too much economic improvement. The issue of illegal immigration has been placed in the background in favor of several more pressing issues. However, we cannot ignore that our country is approaching a population 280 million of which illegal immigrants are not even accounted for. If we continue and allo w the influx of illegal immigrants, food and water scarcity will be experienced in the later years to come. Compassion should start within us all and consider these illegal immigrants have a home country to return to when dire consequences would hit us, but we only have this country to return to, therefore it is our sole responsibility to make our country sustainable and viable for us all. All Americans must be educated on the effects of the current population boom. Education creates consciousness for every American to focus on his responsibility towards his country and work on acceptable jobs to help reduce the influx of â€Å"aliens†. The aim is not to discriminate anybody in particular, but to work towards the common goal of having jobs for everyone. Americans are complaining about â€Å"fewer jobs† available to them.  

Conditions of enslavement and resistance by the women in barbados Essay

Conditions of enslavement and resistance by the women in barbados - Essay Example More pointedly and often ignored, the enslavement of women and their resistance to their lot presents not only an interesting historical recount, but in its impact on the island’s culture, a crucial aspect of its development and singular identity as a country rich in African tradition and lore—a tradition kept alive by the passive resistance of slave women. Colonialism and the Beginning of Slavery According to Appiah and Gates ( 1999), some time after 800 c.e. , several South American native tribes began migrating to Barbados; most were eventually driven out by the notoriously fierce Caribs, also from South America. The Caribs eventually took over the population of the island. In the first decade of the sixteenth century, Spanish conquistadors conquered the Caribs and began enslaving Barbados’s inhabitants, removing many to work on emerging sugar plantations throughout the Caribbean and on the mainland. Those remaining quickly fell victim to small pox and tubercu losis. (Barbados.org, 2009) By the time the British arrived in the early 1600s, the island was virtually uninhabited and seemed a prime place for the British to take over for their own expanding plantations in the region. In 1627 the first African slaves along with eighty British colonists landed on the island at Holetown Village. Appiah and Gates (1999) provide the following overview: Barbados was a colony founded entirely on slave labor. As early as the seventeenth century black slaves outnumbered whites by nearly four to one, culminating in the creation of legal and political institutions that dominated and subjugated the island's black majority for more than 300 years. The authoritarian style with which the white minority ruled Barbados was admired and emulated by white colonists throughout the Caribbean... By the mid-seventeenth century Barbados was the prototype for European colonialism, and the demise of that system on the island bears vivid testimony to the ability of Africa n slaves to overcome enormous obstacles on the road to freedom. (par. 3) Most of the slaves were provided by Dutch merchants†¦from Sierra Leone, Guinea, Ghana, the Ivory Coast, Nigeria and Cameroon. Many, as was usually the case due to the harsh environment of slave ships themselves, died before reaching their destinations. The harshness of the trips is attested to in eyewitness accounts that describe a scene after a gale. â€Å"By the time the tarp was removed and the portholes opened nearly a third of the people below had perished† (World Sagas.com, no date, par. 16). From the very beginning unrest among the slave population was evident. Laws regulating the slaves were quickly put into place and harshly enforced. By the 1800's, there were laws prohibiting slaves from leaving their plantations without permission and curtailment of cultural traditions of communication, such as the beating drums or any other instruments. Runaway-- men and women-- were treated harshly; law s required the return of runaways and leniency for anyone who killed runaways was institutional. The Lot of Women Slaves When it comes to slavery in general, history and other portrayals of enslaved people tend to focus on the role of men. This male dominated history fails to acknowledge and even devalues the role of women at all levels of slavery. Shepherd, Brereton and Baily (1999) in Women in Caribbean History states that until

Farewell my concubine Movie Review Example | Topics and Well Written Essays - 500 words

Farewell my concubine - Movie Review Example We see how the Communists push down actors and homosexuals to the bottom of the Chinese social ladder. Before the rise of Communism, actors enjoyed prestige in China and there were no rules against homosexuality as well. However, Communism placed an emphasis on conformity which threatened both the acting profession and homosexuality. It is this blunt and horrifying treatment to which actors and homosexuals are subjected by the Communists which served to put a ban on the film upon its release. Political changes brought on by the rise of Communism in China during the mid-20th century adversely affected sexual identities. â€Å"Farewell my concubine† fearlessly explores the homophobic anxiety brought in the Chinese society by the Communists which earlier had never been recognized as a solid sexual problem. A gay or queer identity in some form has existed throughout the history of China, but the dawn of Communism served to eliminate homosexuals from the Chinese society. Before the introduction of these political changes, the Chinese society was quite tolerant of homosexuality and same-sex desire did not meet with cruel treatment. Sexual diversions with other men or women outside of marriage were generally accepted or ignored as long as one married and reproduced. As homophobia picked momentum everywhere in the world in the early 20th century, China in contrast became more attractive for homosexual men. But, all of that changed when China went through political changes later. This is because the Chinese environment which was one characterized by freedom began to be known for its oppressiveness. This is considered by many to be the greatest Chinese film of all time because of its brave exploration of the most disturbing fields in the Chinese history which is related to the Communism. China is ruled by a Communist party which is why the film was banned because it

Helping out Older People who do not have Children Essay

Helping out Older People who do not have Children - Essay Example These old people need a lot of support and giving them the support makes them happy and they get to enjoy life to the full just like they used to enjoy when they were young. Doing this work brings a lot of joy and memories into their world, and satisfaction and happiness in mine. Â  When people grow old the need for long-term care certainly grows. The longer they (old people) live, the more likely they fall prey to chronic diseases. This works gives me the opportunity and honor to help the needy in one way or another and ensuring that they do not lack anything in their lives that I can afford to give especially company. Â  Watching old people struggle to make ends meet hence making out a living in the cruel world made me volunteer into helping them. Some of these old people had children who died and others had no chance of having any more of them. Helping the old people feels great as they are a bunch of blessings to many. Being an old person who does not have children brings a lot of happiness to them as they take you to be as their own child. They need constant care because many people have neglected them and do not want to be associated with them. They are either left on their own or thrown away in the streets. This leaves them in a bad situation and many of them if they fail to get the care they die due to stress or chronic diseases. Â  The benefits of helping out the old people are many. The benefits are to the caregiver and the person who is being taken care of.

Assignment Example | Topics and Well Written Essays - 500 words - 3

Assignment Example (15 reasons, n.d) Another good form of enhancing and staging presence of the product and company over the internet is by selecting various other forms of advertising available online. Some of the important ones are social networking websites, search engine optimization, banners (paid advertising), linking strategies, public relations. i) Social network websites: This is one of the recent forms of online advertising, here website like face book, twitter etc are used to gain exposure and online presence. The use of sponsored videos in you tube will also attract site traffic. ii) Search engine optimization: Today there are hundreds of millions of websites and only about 10-20 % of the websites are ever really indexed, therefore it is important for the optimization of web pages with key words and phrases, different types of software are available for search engine positioning.(Ralph ,2000) iii) Banners (paid advertising): These graphical or animated promotions on websites advertise products in a very stimulating manner. The incorporation of this in the advertising strategy will help a great deal. Sites like you tube, google and other gaming websites will help in reaching targeted audience and increasing traffic on the desired website. (Banner ads) iv) Linking Strategies: This basically means that more links pointing to the website there more traffic generated and the greater the popularity the higher the rank in the search engines. The monetary input in quite expansive. v) Public Relations: Attaining of several press releases and coverage through print or internet publications will help boost traffic many folds over, this nature is mostly free and has proved to be very effective. (Ralph ,2000) Activation: This website is not very interactive, it does not possess options such as detailed information on the product, options to purchase,

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12

Marketing - Essay Example Along with glamour and excitement, event planning requires hard work and dynamism. Even this marketing type requires creativity, professionalism and distinction and differs to some extent from marketing of conventional products. XYZ Company, that is analyzed in this essay has been asked to handle the launch of a new brand of PDAs later this year. This essay focuses on highlighting the marketing plan for the events and evaluates and analyzes the marketing mix for the launch. Traditionally event marketing was associated with sponsoring a sports event or an industry conference. The concept of event marketing has undergone change in the recent years. Event marketing is known by other names like experiential marketing, brand experience marketing or live marketing. The purpose of event marketing are also described in the essay and may differ across products or industries but the ultimate goal is to add value to any live event. Importance of event marketing is analyzed. The right event can open the prospects’ mind to the marketing message. For a well known brand event marketing becomes easy as any kind of advertisement is appropriate. Promoting brands for the youth through competitions or concerts is a popular approach to brand marketing. These help to increase the sales and popularity of the manufacturers. The objective of event marketing is that consumers must have a positive approach to the product and the brand. The launch of the product was also designed in the essay to raise the profile of the XYZ company.